| Content Strategy for the Web (Voices That Matter) |  | Author: Kristina Halvorson
Publisher: New Riders
Category: Book
List Price: £17.99
Buy New: £8.54
as of 10/9/2010 10:54 BST details
You Save: £9.45 (53%)
New (30) Used (5) from £8.54
Seller: thebumperbook
Rating:  7 reviews
Sales Rank: 13,109
Media: Paperback
Edition: 1
Pages: 192
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 10.2 x 7.7 x 0.6
ISBN: 0321620062
Dewey Decimal Number: 006.7
EAN: 9780321620064
ASIN: 0321620062
Publication Date: August 12, 2009
Availability: Usually dispatched within 1-2 business days
| |
| Features:
| • | New | | • | Mint Condition | | • | Dispatch same day for order received before 12 noon | | • | Guaranteed packaging | | • | No quibbles returns |
|
| Also Available In:
| |
| Customer Reviews:
Showing reviews 1-5 of 7
 Excellent primer and manifesto for Content Strategy October 16, 2009
K. Yau (Surrey, UK)
4 out of 5 found this review helpful
`Content Strategy for the Web' is a much-needed book that helps to push forward the emerging discipline of content strategy.
It gives enough useful information about how to go about defining a content strategy to make it an essential addition to the bookshelf of anyone who works in or around online content. Just as importantly, it presents the case for content strategy articulately so that the book can be used as a tool to persuade decision-makers and colleagues about the importance of content strategy. Kristina Halvorson's writing style is, as you would hope and expect, very readable for what could have been an incredibly dry subject.
The book describes a three-step process for defining a content strategy - audit, analysis, and strategy - and prompts you on the things you need to think about at each stage. What you don't get, and this is a good thing, is a `for dummies' approach that gives you blank templates to fill in or a step-by-step account of how to complete each stage. So, for example, there's a chapter on measurement that tells you a bit about analytics, how to think about what to measure and what to do with your figures, but it doesn't tell you what analytics package to use and how to set up the software.
Content Strategy for the Web's strength is that it focuses on provoking thoughts without being prescriptive on what the outcome of your thought process should be. Every project is different and what you get here is a thorough description of the framework that you can adapt to your own projects.
Good sense, simply written February 10, 2010
Gail Haslam (London)
2 out of 3 found this review helpful
Kristina Halvorsen's book is not only a great introduction to content strategy, it's invaluable in clearly demonstrating to others why content strategy is so important. I enjoyed the occasionally irreverent tone, peppered with real life experience in dealing with clients and highlighting the pitfalls around this nascent field. It's clearly written, and follows a natural trajectory of content audit through to development. Highly recommended.
excellent December 12, 2009
ALB (London, UK)
0 out of 2 found this review helpful
Excellent advice on content strategy whether starting from scratch or already experienced in this area. Full of practical advice on how to approach content development, step-by-step. Highly recommend this for anyone wondering how to take content on their site to the next level.
 Delivers what it promises August 20, 2010
G. D. Stewart (UK)
A number of negative reviews seem to be intent on punishing Kristina Halvorson for not writing the book they wanted to read rather than the book she has actually written. This is not a book about writing copy for the web or for improving your writing technique to make more sales or land more leads. It is a book about content strategy and that is what the author successfully delivers.
Anyone involved in creating business websites knows the struggle associated with specifying, creating, collecting, and updating content. This book sets out a straightforward and practical process for managing that struggle. More than that, it gives you the tools to help convince those involved in the website who are focused primarily on sales or design or databases or usability of the fundamental importance of getting the content right. Not from the point of view of wonderful copy but right in terms of fitting the business objectives.
This book is deceptively simple and the author's style and tone make it a quick and easy read. I suspect that it will reward subsequent readings by triggering greater insights. The chapters on Audit and Workflow are alone probably worth the price of the book.
Sneering at the idea of 'content strategist' as a specialist function is easy. But whatever you call it, there needs to be a role for someone to oversee the content on a site and on the distributed outposts in which it may also appear. Consistency of message and tone, accuracy of data, regularity of output: none of these happen in an organisation by default. This book is a great template for making sure that someone is on top of the work.
 Promises but never delivers July 21, 2010
Mike (UK)
1 out of 1 found this review helpful
This book promises a lot but never actually delivers anything hugely useful.
To be fair, it does act as a checklist of things you will need to think about, such as tone of voice, sources etc but offers no real advice on how to take this and turn it into a strategy you can sell to others (or how this should be communicated to others apart from saying "add this to your strategy document" after every section).
If I were to write a similar book on building houses it would read:
"To build a house you need bricks and cement. Once you have these you can build a house and once building is complete you can live in it"
Essentially although correct it doesn't really help.
Showing reviews 1-5 of 7
|
|
|
CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON EU S.à.r.l. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME. Philip Gahan Website Design - Email: Philip Gahan | Here is how you can add your website details and increase traffic to your website | |
|
|
|
