| The Social Media Bible: Tactics, Tools, and Strategies for Business Success |  | Authors: Lon Safko, David K. Brake
Publisher: John Wiley & Sons
Category: Book
List Price: £19.99
Buy New: £10.42
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Seller: chaptersmedia_uk
Rating:  4 reviews
Sales Rank: 14,937
Media: Paperback
Pages: 840
Number Of Items: 1
Shipping Weight (lbs): 3.2
Dimensions (in): 9.5 x 7.5 x 1.7
ISBN: 0470411554
Dewey Decimal Number: 658.872
EAN: 9780470411551
ASIN: 0470411554
Publication Date: May 20, 2009
Availability: Usually dispatched within 1-2 business days
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| Features:
| • | New | | • | Mint Condition | | • | Dispatch same day for order received before 12 noon | | • | Guaranteed packaging | | • | No quibbles returns |
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Product Description
Outlines what social media is, and how to harness its power to achieve a measurable competitive advantage in rapidly changing markets. This book helps readers to build a functional knowledge base, and tap into the collaborative power of such social media applications as Facebook, Linked In, Twitter, MySpace, Flickr, and YouTube.
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| Customer Reviews:
 Comprehensive guidebook to online social media August 11, 2009
Rolf Dobelli (Switzerland)
2 out of 2 found this review helpful
Do you tweet or troll? Lurk or plurk? Do you have Facebook friends or a LinkedIn list? Are you a virtual world resident with a beguiling or scary avatar? What is your favorite aggregator or rich site summary (RSS) service? Are you happy with your Yelp rating? Do you have a Meebo login? You know Google, but do you know Redlasso or IceRocket? What is your favorite wiki beyond Wikipedia? Like it or not, it is increasingly difficult to function in today's technology-obsessed world without becoming an Internet geek. You need to know how to get the most out of the Web. For that, turn to Lon Safko and David K. Brake. Their comprehensive guide to the perplexing online world explains the Internet-based social media, including how to use its networks and tools to build a marketing campaign. getAbstract recommends this smart, thorough, useful book to any businessperson who sees a single unfamiliar word in this paragraph.
 Hefty tome November 2, 2009
Walk and Travel (Horsham, UK)
3 out of 3 found this review helpful
Wow - this is a hefty tome and really does look at everyting to do with Social media markeringt - not only does it cover off the main ones such as Facebook, Twitter and Blogging - but delve into the pages and be fascinated with setting up a virtual business on Second Life, social media marketing with games and looking at a million other websites. Great book to help with EVERYTHING, but be careful not to lose focus... Livecasting here I come. I think I will back it up with something more specific on the main social networking websites.
 Ideal for online marketers July 2, 2009
N. L. Monterrubio (Spain)
2 out of 3 found this review helpful
It's a useful book for marketers and pr practitioners. It explains with relevant interviews and interviews what social media is. It helps the reader to choose the online tools that better satisfy its promotion needs and aims him to enter to the 2.0 world.
 Far, far too long October 6, 2009
H. Stewart (London)
7 out of 8 found this review helpful
The sub-title claims this book is about "Tactics, Tools & Strategies for Business Success". I expected a book focused on how you could use social media to build your business.
If that information is in there, it is buried in over 800 rambling pages. They do probably cover everything there is to know about social media but not ina way that is very useful. Large parts of it are simply lengthy blogs, which have been republished in book form.
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